From 4 modules covering 4 most interesting topics about AI Marketing, you will be able to use the framework that helps design AI-based product appearance and create an AI personality with familiar traits recognizable by the human subconsciousness that evoke trust in the AI-based products.
Addressing the question of appearance in the development of AI-based products, we will use a case study with the rescue and accident robot. Until then, we will cover a few concepts that will help you understand the framework for creating a robot capable of interacting naturally with humans.
You will be introduced to the history of artificial intelligence, the role of trust, anthropomorphism, and archetype in the AI design, and the key design elements.
Example Curriculum
- Part 1: Case Study (0:51)
- Part 2: UX Methods (4:04)
- Part 3: Methodology (1:44)
- Part 4: A Robot - A Being or An Inanimate Object? (3:24)
- Part 5: Shape, Nationality, Gender, Smell, Gesture, Voice, Outfit, the Shape/Height, Correlation and Personality Trait (12:21)
- Part 6: Summary (3:39)
- Part 7: Assignment (2:55)
Greetings!
I am Gulnara Z. Karimova, a university professor.
You can benefit from the co-creation of knowledge that is enabled by the unique combination of practical experience and theoretical understanding that I possess in the field of marketing communications. I specialize in marketing artificial intelligence (AI).
Having a Ph.D. from a university in Cyprus, a significant publication record, many professional certificates from top technological players (IBM) and international experience in marketing communications enables me both to provide consultancy to various companies and share knowledge with students.